I’ve had a lot of enthusiasm about my Freeriders Flags recently and am super excited about the Pray for Surf one over at the Surfrider Hotel in Malibu, which has been featured in Vogue Paris, Goop, and a handful of lovely blogs. For those of you who are interested I’ve posted a little about that project below. If you'd be interested to explore the editions I have available, get in touch.
The FREERIDER FLAGS are a totem to those individuals who exemplify what Hunter S. Thompson was talking about when he spoke of ‘Mould Breaking Heroes; Living proof that the tyranny of the rat race is not yet final'. Inspired in part by an ex-San Francisco surfer who paddled around Kauai on a 9.0 surfboard, sleeps in a beach cave, and fishes his own food – and other like surfers and vanguards out there surfing/living for the love of life and true hedonic spirit.
It is completely my intention to directly participate in this philosophy, intently promote a freerider culture and illuminate that which already celebrates life beyond boundaries and to forge new experiences with that which does and does not yet exist.
Flags featured as part of the collection at Casa Shelter Half, The Surfrider Hotel, Lightning, The Rosewood / Miramar Hotel and are currently available as part of the curatorial over at Tappan Collective in LA.